The Leak

AI EXPERIENCE

For Verizon's first-ever U.S. Hispanic Super Bowl campaign, we wanted people to experience the network, not just hear about it. So we partnered with J Balvin and did the unthinkable: we leaked his phone number on TV and social. Using AI, every fan who texted had a unique conversation in J Balvin's voice, creating millions of one-on-one interactions in real time and turning network performance into something people could actually experience.

Group Creative Director
U.S. Hispanic

Led the campaign from concept through launch, bringing together AI, technology and production to create a first-of-its-kind fan experience.

RECOGNITION:
Clio Music Silver — (Digital, Mobile & Emerging Technologies)
New York Festivals Bronze ×2
Cannes Lions Shortlist
The Drum Awards Shortlist

Case study