No One Gets You Closer
BRAND PLATFORM
Verizon's FIFA World Cup partnership was an opportunity to become more than a telecom sponsor. No One Gets You Closer transformed the partnership into a brand platform built around exclusive access, repositioning Verizon as a lifestyle brand. Instead of leaning on David Beckham's football legacy, we used him as the ultimate symbol of access, showing that Verizon could unlock experiences no one else could.
Group Creative Director
Total Market
Led the development of Verizon's FIFA brand platform, shaping the strategy, creative vision and integrated rollout.