The iPhone Everyone Wanted

PRODUCT LAUNCH

With every carrier offering nearly the same iPhone 16 deal, the challenge was finding a way to stand out. Instead of making the campaign about the offer, we made it about the phone itself. Starring Kevin Hart and Maluma, we used comedy to flip the expected celebrity formula, with people reacting to the iPhone instead of the celebrities. The campaign became Verizon's most successful iPhone launch in the Hispanic market.

Group Creative Director
Total Market + U.S. Hispanic

Led a unified creative platform across Total Market and U.S. Hispanic, ensuring one idea worked seamlessly across both audiences.

Case Study