Bringing Back a Classic

CULTURE & ENTERTAINMENT

Launching Verizon's new Simplicity Plan called for more than another product campaign. We brought back Betty la Fea after 25 years, reuniting the original cast and recreating the show's iconic world. Betty became the perfect voice to introduce the new plan, making the campaign feel like a brand-new episode instead of an ad and turning a product launch into a cultural moment.

Group Creative Director
U.S. Hispanic

Led the creative platform, bringing one of Latin America's most iconic characters back to launch Verizon's newest offering.